Visual workflow builder meets powerful automation. Connect UnifiedInbox.ai to 1,500+ apps, build complex workflows with drag-and-drop simplicity, and see exactly how your automation flows. It's like N8N's power with Zapier's ease of use.
Make (formerly Integromat) gives you the best of both worlds. You get advanced automation features like routers, filters, and error handling, but in a visual interface that makes complex workflows easy to understand and modify. Perfect for users who want more than Zapier but don't need N8N's full complexity.
See Your Entire Automation at a Glance.
Make's visual canvas shows your entire workflow in one screen. See how data flows from trigger to action, understand branching logic at a glance, and spot issues before they become problems. It's automation you can actually understand.
Power Without Programming.
Use routers to branch workflows based on conditions. Apply filters to process only specific data. Aggregate multiple items into one action. Iterate over lists automatically. All without writing a single line of code.
Pay for Operations, Not Per Zap.
Make's pricing is based on operations (actions performed), not the number of workflows. Run hundreds of scenarios without hitting arbitrary limits. More cost-effective than Zapier for high-volume automation.
Transform Data on the Fly.
Built-in functions for text manipulation, date formatting, math operations, and more. Map data between apps easily. Handle complex data structures without custom code.
Workflow:
Intelligently routes leads based on criteria you define. High-value leads go straight to Salesforce with instant Slack and SMS notifications to your sales director. Medium leads get added to HubSpot and assigned to reps. Low-value leads enter nurture sequences. Every lead gets the right treatment automatically.
Perfect for: Sales teams, B2B companies, and anyone with complex lead qualification needs.
Workflow:
Automatically escalates customer issues based on sentiment and customer tier. Negative messages from VIP customers trigger urgent tickets, manager notifications, and SMS alerts. Regular customers get high-priority tickets and team notifications. Every issue is tracked in Airtable for analysis.
Perfect for: Support teams, customer success managers, and brands with tiered customer service.
Workflow:
Tracks content performance automatically and alerts your team to winners and losers. When a post gets mentioned, Make fetches the metrics, calculates engagement rate, logs it to Google Sheets, then routes based on performance. Exceptional posts trigger celebration alerts. Poor performers get added to review lists.
Perfect for: Content teams, social media managers, and agencies tracking performance.
Workflow:
Handles routine questions automatically while ensuring no customer falls through the cracks. Sends automated responses, waits for replies, follows up if needed, and escalates to humans when appropriate. Complete conversation history gets logged to your CRM.
Perfect for: Support teams, e-commerce brands, and anyone handling high volumes of routine questions.
Workflow:
Automatically enriches leads from social media and syncs them to your CRM with full context. Captures email, enriches with company data, filters by size, checks for existing records, creates or updates in HubSpot, assigns to the right person, and notifies your team. Complete lead intelligence without manual work.
Perfect for: B2B sales teams, agencies, and companies with complex sales processes.
Workflow:
Generates daily analytics reports automatically. Every morning, Make fetches your conversation data, aggregates by platform, calculates key metrics, updates your dashboard, creates visual charts, and emails the report to your team. Complete visibility without manual reporting.
Perfect for: Managers, agencies, and anyone who needs regular performance reports.
Branch Your Workflow Based on Conditions. Routers let you send data down different paths based on criteria you define. High-value leads go one way, low-value another. VIP customers get special treatment. It's if/then logic made visual.
Process Only What Matters. Filters let you stop workflow execution based on conditions. Only process messages with negative sentiment. Only create CRM records for qualified leads. Save operations and focus on what matters.
Combine Multiple Items Into One. Aggregate multiple social messages into a single daily summary. Combine data from multiple sources before sending to your CRM. Turn many into one automatically.
Process Lists Automatically. Iterate over arrays and process each item individually. Handle multiple leads, messages, or data points in a single workflow without manual loops.
Gracefully Handle Failures. Set up fallback actions when something fails. Retry failed operations automatically. Get notified when errors occur. Your workflows keep running even when things go wrong.
Store Data Between Runs. Save data in Make's built-in data stores and use it in future workflow runs. Track state, prevent duplicates, and build more intelligent automation.
Challenge:
Qualifying and routing demo requests from social media
Scenario:
DM request → Enrich with Clearbit → Score by company size → Route to right sales rep → Schedule demo via Calendly
Result:
Demo booking rate increased 65%. Sales team gets qualified leads with full context.
Challenge:
Handling 500+ daily product questions on Instagram
Scenario:
Product question → Check inventory in Shopify → Send product link + availability → If out of stock, offer alternative → Log interaction
Result:
80% of product questions answered automatically. Sales increased 35% from DMs.
Challenge:
Managing 30+ client social accounts
Scenario:
Client mention → Route by client → Create task in Asana → Assign to account manager → Notify in Slack → Track response time
Result:
Zero missed mentions. Client satisfaction scores improved dramatically.
Challenge:
Escalating urgent issues before they become public complaints
Scenario:
Negative sentiment → Check customer tier → Create urgent ticket → Alert manager → Send SMS if VIP → Track resolution
Result:
Average resolution time cut in half. Customer satisfaction up 40%.
Step-by-Step Guide
Sign up at make.com. Make offers a free plan to get started with 1,000 operations per month.
In Make, search for 'UnifiedInbox.ai' in the app directory and add it to your scenario. Connect your UnifiedInbox.ai account.
Copy one of our pre-built scenarios or create a new one from scratch using Make's visual builder.
Set up what event in UnifiedInbox.ai should start your scenario. New message? Lead tagged? Sentiment detected?
Drag modules onto the canvas, connect them visually, and configure each step. Add routers for branching, filters for conditions, and actions for what should happen.
Make lets you test each module individually or run the entire scenario with test data. Make sure everything works before activating.
Turn on your scenario and watch it run automatically. Make provides detailed execution logs so you can monitor performance and troubleshoot issues.
| Feature | N8N | Zapier | Make |
|---|---|---|---|
| Visual Interface | Basic | Simple | Advanced |
| Ease of Use | Advanced | Easy | Moderate |
| App Integrations | Unlimited | 5,000+ | 1,500+ |
| Advanced Logic | Full (code) | Limited | Yes (routers, filters) |
| Pricing Model | Flat or free | Per task | Per operation |
| Best For | Developers | Non-technical | Visual thinkers |
| Learning Curve | Steep | Minimal | Moderate |
| Data Handling | Excellent | Good | Excellent |
$0/month
Good for: Testing Make and running simple, low-volume scenarios.
$9/month
Good for: Small businesses and solo users with moderate automation needs.
$16/month
Good for: Growing businesses with multiple complex workflows.
$29-$299+/month
Good for: Agencies and enterprises with high-volume automation.
Resources
Curated guides, docs, videos, and support links to get you live faster.
support@unifiedinbox.ai - Need help setting up? Our team can assist with Make integration questions.
Get help from Make's support team for platform-specific questions.
Connect UnifiedInbox.ai to Make and see your automation come to life.