Know your numbers. Measure your engagement rate and see if your audience is actually paying attention.
Engagement rate is the ultimate measure of how well your content resonates with your audience. High engagement means your followers care. Low engagement means you're shouting into the void. Use this calculator to measure your engagement rate and see where you stand.
Calculation Formula
Engagement Rate = (Likes + Comments + Shares) / Followers × 100
You're killing it. Your audience is highly engaged.
Solid performance. You're doing well, but there's room to grow.
Your content isn't resonating. Time to rethink your strategy or boost engagement with faster responses.
Respond to comments and DMs faster - within the first hour of posting
The quicker you engage, the more the algorithm rewards you
Use questions and CTAs in your captions to encourage interaction
Reply to every comment to show your audience you care
Automate responses to common comments so you never miss an opportunity
Post when your audience is most active
UnifiedInbox.ai helps you respond to every comment and DM instantly, keeping your engagement high and your audience happy.